Our core values underpin how we work and everything we do at SMPL Research.

👌 Keeping it simple

We believe good research doesn’t have to be complicated. Our goal is to deliver simple yet powerful insights which lead to action.

💡 Innovation

We always seek opportunities for innovation, and are experts in designing creative solutions to problems which spark those ‘lightbulb moments’.

🪴 Ever-evolving

We are committed to learning and are continually exploring the latest research techniques and methodologies.

✅ Integrity

We are committed to delivering meaningful research. We deliver insights honestly and authentically, without compromising on our morals.

💗 Empathy

We use a person-centred approach for everything we do, treating everyone who engages with us with respect and taking the time to understand each person’s story.

🤝 Collaboration

We acknowledge the limits of our own expertise and know when value can be added by collaborating with others to utilise specialist skills, knowledge, or to bring in different perspectives and techniques.