SMPL Research

SMPL Research

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  • What we do

Keeping it simple to deliver the insight you need.

We are passionate about doing research that makes a difference. Mixing data with human stories, we deliver insights that drive real change.

Meet the team

How it works

As a close-knit team, we work flexibly and bring a personal touch to everything we do.

We love using innovative methods that give people a voice, and take a person-centred approach to make the experience inclusive for all.

Qualitative research

Interviews, focus groups, ethnography.

Surveys and consultations

Resident surveys, customer experience, public consultations.

Evaluation

Understanding impact and success.

Training and upskilling

Resources, bespoke training and co-delivery of research with your team.

Research doesn’t have to be complicated

We keep things simple to deliver powerful insights that lead to action.

About us

Client testimonials

What clients are saying about our work:

“SMPL Research’s thoughtful engagement with school-aged girls on challenging topics provided Connected Places Catapult with invaluable insights into the lived experiences and perceptions of transport safety, which elevated underrepresented voices in the research. Their comprehensive approach and findings have significantly deepened our understanding, allowing us to make more informed and impactful recommendations.”

Social Research Specialist, Connected Places Catapult

“Poppy and the SMPL team have been great research partners…I very much appreciated being kept updated on proceedings; I was consulted every step of the way and reports were provided when promised. When I requested tweaks or further information on things, they were provided in good time. I have no hesitation in recommending Poppy – she has been very thorough and communicative.”

Independent Business Owner

“The SMPL Research team were fantastic to work with on the independent evaluation of our Family Hubs programme. They were professional throughout, really flexible when things changed, and always delivered on time. The report was brilliantly formatted…we loved the creative use of different media to capture feedback, which brought the findings to life. Their approach made the whole process straightforward and collaborative, and the insights they provided were clear and valuable. We’d happily work with them again.”

Strategic Lead for Early Help and Family Hubs, Halton Borough Council

Reflections

Subscribe below to stay in the loop with what we’re learning, observing, and working on.

  • Is proving causality in impact evaluation overrated?

    Is proving causality in impact evaluation overrated?

    Dec 8, 2025
  • Real voices informing real change for women’s safety

    Real voices informing real change for women’s safety

    Oct 30, 2025
  • Why face-to-face research isn’t dead

    Why face-to-face research isn’t dead

    Jul 1, 2025
  • Who are SMPL Research?

    Who are SMPL Research?

    Jun 19, 2025

Get in touch

If you’re wondering whether we’re the right fit for you, we’d love to chat and see how we can help.

Contact us
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